The aim of this project is the realization of a new kind of experiential museum which could convince visitors to change their habits in order to fight against the air pollution problem.
A.P.E. is different from traditional museums: here, visitors are really involved inside the exhibitions and they will have to actively participate in the activities. The experience is composed by three key moments: full immersion inside present and future dystopic/utopic scenarios; full awareness of the problem; real desire of building a better future world.
At the end of the visit, there will be the possibility to sign up for some petitions and to receive a free brochure where there are some tips and further information to change in the right way their daily routines.
PROJECT LEADERS: Jacopo Farina, Martina Zago, Cristina El Asmar e Andrea De Paoli
SIT COMMUNITY LEADERSHIP: SITMilano
PROJECT TYPE: Research and innovation project
MAIN BENEFICIARIES: Milan Metropolitan city, citizens of Milan, Students or Workers commuters, Future generations
AREAS: Environment & Energy, Design, Education